10. The Pyramid Principle – logic in writing and thinking – Barbara Minto

9. Predictably Irrational – the hidden forces that shape our decisions – Dan Ariely

8. Crossing the Chasm – marketing and selling disruptive products to mainstream customers – Geoffrey A. Moore

7. Good to Great – why some companies make the leap … and others don’t – Jim Collins

6. The Innovator’s Dilemma – when new technologies cause great firms to fail – Clayton Christensen

5. The Lean startup – how constant innovation creates radically successful businesses – Eric Ries

4. Disciplined StartUp Founder – a founder’s guide to customer discovery – Robert de Bruijn

3. All You Have to Do Is ASK – how to master the most important skill for success – Wayne Baker

2. Leadershift – the 11 Essential Changes Every Leader Must Embrace – John Maxwell

1. The 7 Habits of Highly Effective People – Stephen Covey